Bronco RTR debuts at the Detroit Auto Show as Ford expands off-road lineup
Ford is now expanding its off-road packages to offer a more affordable model that will bring in new customers to off-roading.
On Jan. 13, at the Detroit Auto Show, Ford revealed the Bronco RTR. It is a nod to a partnership with RTR Vehicles, a company known for its Ready To Rock off-road performance packages. It was founded by Vaughn Gittin Jr., a multi-Formula Drift champion and off-road racing icon.
What to expect in a Ready to Rock vehicle
The Bronco RTR will be capable of high-speed desert thrills and have a bold design, said Hendrik Spaepen, Ford’s general manager for Ford Blue portfolio. Ford Blue is Ford's gasoline and hybrid vehicles division.
Spaepen told the Detroit Free Press, part of the , the Bronco RTR will attract a younger generation of buyers because of its affordability. Also, up until now, buyers could only get the RTR package put on their cars at a dealership.
The new Bronco RTR will come directly from the factory, similar to when Ford launched the Mustang RTR a year ago, which is made in Ford's Flat Rock Assembly plant.
More Ford Bronco: 5 years after revival, Bronco helps drive 6% growth in Ford's US sales
"The Bronco Raptor is our apex. So if you have your Bronco lineup with Raptor at the top, think of (RTR) as a mid-tier value with performance elements," Spaepen said.
"It’s a great value for customers, but from a pricing standpoint it will not be above Raptor and it’s not intended to be higher performance than Raptor.”
Ford is not releasing the pricing of the RTR yet. According to Ford’s website, the 2026 Bronco Raptor starts at $79,995. Ford will opens the order banks for the Bronco RTR in fall 2026. It officially goes on sale at dealerships early next year.
Spaepen said some added features the RTR will offer over the Raptor include standard high-clearance wide-track suspension, tougher steering rack, and an upgraded cooling fan from that which is on the Bronco Raptor.
Fox shocks will be available, 35-inch tires, antilag turbo technology and "Hyper Lime" accents.
The 2027 Ford Bronco RTR is seen Monday, Jan. 12, 2026, in Dearborn, Michigan.
Ford will build the Bronco RTR at Michigan Assembly in Wayne, Mich., where it also builds the Bronco, Ford spokesman Mike Levine said.